Are you a recruitment agency or MSP/RPO?
Are you getting repeat referral business for new client opportunities?
Can you and those who have referred to you track ongoing referral status and upcoming commission payments?
While many recruitment agencies offer referral schemes, have you considered implementing a referral or affiliate member program to incentivise and manage external individuals to bring in new client opportunities?
Rather than relying on informal referral processes, consider the strategic advantage of establishing a formal affiliate program.
Why should you set up an affiliate program?
Instead of solely depending on an internal business development team, an affiliate program transforms into an external, commission-only sales force. This approach significantly expands your outreach, generating substantiated and warm leads through a network of affiliates. With a dedicated platform, affiliates can produce content marketing that not only promotes your services but also creates backlinks to your business.
Furthermore, affiliates can directly refer trackable leads, providing them visibility into expected commissions, thereby increasing the likelihood of continued referrals.
In recruitment, potential affiliates can include:
Industry specialists and consultants, whose deep knowledge attracts clients seeking highly qualified talent within specific sectors.
Contractors
Independent recruiters who operate in different sectors
Software partners
Colleagues and even ex colleagues
Competitors - they may have a reason for not working with a client that doesn't matter to you.
Professional networking groups
Existing, potential and previously satisfied clients - you can even market your affiliate scheme as a rebate on the costs they’ve incurred.
Successful placements can become powerful affiliates, sharing positive experiences and referring other businesses in need of recruitment assistance.
Don't overlook the opportunity to present your incentivised affiliate program at industry events, potentially turning most attendees into affiliates.
To successfully manage your affiliate program, you'll need a dedicated platform offering a dashboard for both you and your affiliates. This dashboard should enable easy tracking of referrals, expected commission, content creation, company updates, and payments. While several affiliate platforms are available, finding one tailored to the unique needs of the recruitment industry can enhance the effectiveness of your affiliate program.
For more information on affiliate programs for recruitment, see Recruitment Supplier’s Affiliate page here and if you’d like out help in putting a program in place to generate business opportunities for your agency, register on the same page.
Thanks
James
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